Marketing Essay Example | Topics and Well Written Essays - 2000 words - 5

Marketing - Essay Example New product development process Idea Generation Idea generates from different sources. It may be by the influence of the competitor or from the customer. Ideas can be either generated from the internal source like through research and development or from the outside sources like competitors or market research agencies. For example with technological development new types of DVD players are in idea generation process which will play high capacity Forward Versatile Disc or FVD of around 6 gigabyte capacity (Grewal, 2008, p. 308). Idea Screening Sometimes too many ideas are generated which needs to be evaluated and then screened which are not very promising one for the company. The Idea screening process of the foremost U.S motorcycle manufacturer, Harley-Davidson is known as â€Å"The Wall of Fire† who screens different ideas to choose the best out of the development opportunities called â€Å"The Swirl† (Karol, Nelson, 2007, p. 118). Concept Development and Testing The i deas which are screened in the idea screening process are forwarded for the concept development and testing of the screened idea. Ideas can be very beneficial for the company in many cases for which proper testing of the concept is required for its feasibility study. In automobile industry Tata Motors conducted a market research in order to find the gap in the market for its fall in the market share of truck during the year 1998 to 2000. It showed that consumers want a to have a car like vehicle but it can perform like a truck which can carry heavy weights for different purposes (Kumar, 2007, p.29). Marketing strategy development After concept testing the marketing strategies like the description of the target market, distribution channels, pricing policy, advertising, marketing mix strategies and profit in long run are evaluated and managed. For example Unisys identified the need of the customers then developed the project management process after analyzing the feasibility, develop ment qualification etc (Lambert, 2008, p. 151). Business Analysis In the business analysis process the proposal for the development of the product is made along with the cost of development, marketing, manpower resources, technical needs, replacement cycle and the estimated sales forecast. Harley-Davidson eliminated the suppliers who only provide them with prototypes and improved their sales with the direct design technique after analyzing the business process (Lambert, 2008, p. 156). Product Development With the acceptance of the business analysis the next stage is the actual product development which translates the idea into real world entity from drawing. Prototypes are often made for different products in order to understand the feasibility through thorough testing process. Like in case of Ice cream maker Ben & Jerry’s they alpha tests their new flavors range amongst the employees of the firm for their feedback (Grewal, 2008, p. 311). Market Testing With successful testin g process and feedback from the prototype the actual final product are made and research is done from the review of the customers. The disadvantage of market testing is that, the competitors came to know about the new product and they can act accordingly. As for example Coca-cola conducted a market testing by launching small eight ounce cans of soda for Coke, Sprite and various other products in Chicago regions. (Grewal, 2008, p. 313) Commercialization / Product launch Market testing process is very essential to decide whether to move for the product launch or commercialization. If any things need to be altered in the product it is done in this stage to suite the market demand (Boone & Kurtz,

Generation What? An Outcast of Generation X :: Essays Papers

Generation What? An Outcast of Generation X Reflecting upon my writing is one of the most difficult tasks I have ever been asked to do. Looking back upon my work, I realize that this is one of the most important papers I have written. Not only was this piece the first paper I have written for a writing studio, it also enabled me to release some of the frustrations I have with my generation. Generation X. Slackers. Twentysomethings. There has been so much written about this group. There have been countless attempts by the media to analyze them. The media panders to and laughs at them, almost in the same breath. They discuss the group's alienation and disaffection, and their pride in multiculturalism. The media mocks their seemingly constant depression and applauds their tolerance and open-mindedness. Movies such as Reality Bites and Singles show this group in all its glory. Most people in this age group watch these movies and feel a connec tion with them. The backdrops of these characters' lives, and the experiences these characters face are similar to their own. However, I, as well as many of my peers, cannot relate to any of the so-called "Gen eration X" movies, TV shows, music, etc. While we are all in the correct age group, these forms of entertain ment are for the products of a white, middle-class, suburban upbringing. This category leaves out a con siderable amount of young Americans. The whole concept of a Generation X reminds me of junior high school, where knowing the right people, wearing the right clothes, and listening to the right music means status and popularity. Back in junior high, there was the popular crowdrich kids, ath letes, and beautiful people. These popular people had one thing in common conformity. They all wore the same type of clothes with the same brand names. They went to all the socially key functionsparties, dances, etc. As much as twentysomethings would like to think they have progressed beyond this point, they have not. Generation X also has a popular crowd. Instead of going to the socially key parties, they attend concert events like Lollapalooza and Woodstock '94. Instead of going out of their way to look like everyone else, they go out of their way not to look like everyone elseand end up looking like everyone else in the process. The audience at a Lollapalooza concert is a study in nonconformist conformity.

Pros and cons of English being the international lingua franca Essay

English speakers in the world including those who are in the inner circle, outer circle and expanding circle had reached to 380 millions of people since 2001. The finding shows how influential English Language is. Gradually, English become the international lingua franca, â€Å"utilized outside of the country or countries of its origin.†( Subject Area – English Language Essays) The Lingua Franca There are both pros and cons of English becoming the international lingua franca. English is the best candidate language for lingua franca. Many countries take English as the second language, students learn English under the education system mandatorily. In this way, the percentage of the population had the standard level of understanding of English, which is a non-native language, is unprecedentedly large. Also, there are so many English Language media immersing in the world, for example movies, pop music, the American TV programmes and the internet etc. The high level of invasion of the Anglophone societies’ culture creates a platform for learners to enhance their English abilities, just by sitting in front of the computer. Learning English is as easy as this without having to go to an English speaking country. Under the fact that English is widespread in comparison to the most other languages, there is no doubt that English is the most suitable to be the international lingua franca. In addition, overcoming the language barriers is the potential benefit of English. Communications are difficult when people don’t have a common language. With English being the lingua franca, it is easier for people to disseminate ideas and also break down cultural boundaries that separate people apart at the same. Van Parijs who is a Professor at the Faculty of economic, social and political sciences of the University of Louvain, gives the example of the use of English by Belgians when discussing the separation of that country with the Dutch-speaking Flemish and the French-speaking Walloons. They choose to hold the conversation in English as they would like to show mutual respect to both the Flemish and Walloons, by not privileging some Belgians over one another. â€Å"With English as the lingua franca, instead  of having to choose a language that some of the participants in the conversation understand but not others, one can choose a language that leaves no one completely left out.† (Benjamin Studebaker), I totally agree with this statement. People can communicate only when they have a common language, with English a language the widespread and popular in the world, English propose a potential benefits to the world as a lingua franca. Despite the fact that English is beneficial for communication, there are drawbacks of English being the lingua franca. For institutionalized teaching of English in non-ENL countries, there are problems found. First, English grammar, vocabularies, pronunciation so on, serves as obstacles for students to learn completely standard English. â€Å"English grammar and verb conjugation is extremely irregular, requiring a considerable amount of rote memorization, instead of the application of logical and consistent rules† (Subject Area – English Language Essays The Lingua Franca) The above saying shows the difficult part of learning English, and it is true that we cannot create sentence in our own logic instead we do that in memorizing sentence patterns. Also, we won’t know all of the slangs that the American and the British use meanwhile we cannot avoid they speak those unknown slangs to us. The second drawback of English being the international lingua franca is that the dominance of the English language proposes a threat to our own language. Taking Hong Kong as an example, English is set to be the second language here, abilities of English usually come first than Chinese. Therefore, parents always place English a high place. When children’s result in English language is poor, they spend so much money on remedial classes. But if in the other way round, may be some parents won’t care. Gradually, students themselves cultivate that value that English language is much more important, and that Chinese language is being undervalued as a result. There are both pros and cons of English being the lingua franca, and the situation of English being the lingua franca is not changing in this few decades, all we can do is to explore those advantages and drawbacks and avoid the seriousness of the drawbacks deteriorating. Works Cited Profile of Van Parijs. University of Oxford. http://www.law.ox.ac.uk/profile/philippe.vanparijs. 14 Feb 2014 Benjamin Studebaker. English Lingua Franca. http://benjaminstudebaker.com/2013/05/20/english-lingua-franca/. 20 May 2013 â€Å"Subject Area – English Language Essays The Lingua Franca†. http://www.ukessays.com/essays/english-language/pdf/the-lingua-franca.pdf. 2006

Christmas Tree Elephant Toothpaste Chemistry Demo

Did you know you can do the elephant toothpaste demonstration to make a Christmas tree holiday chemistry demonstration? Its extremely easy, plus it makes an excellent demo to do before the  holiday break! Christmas Tree Elephant Toothpaste Materials There are a few ways to set this up to make a Christmas tree. The key is to add green food coloring to get the tree effect and then either perform the demonstration in an erlenmeyer flask, which naturally produces the tree shape, or else perform the reaction in a tube with a tree template placed over it. You can make a tree shape from aluminum foil, with slots cut up the side and an opening at the top to force the foam from the reaction out into the proper shape. 50 ml of detergent100 ml of 30% hydrogen peroxide10 ml of a saturated solution of potassium iodidegreen food coloringerlenmeyer flask or homemade Christmas tree model Procedure Place the erlenmeyer or your Christmas tree container on the lab bench. Add the detergent, peroxide and food coloring.Pour the potassium iodide solution into this mixture to catalyze the reaction.Optionally, touch a glowing splint to the foam tree to relight the splint and demonstrate that the bubbles are filled with oxygen. Safety Information Hydrogen peroxide is an oxidizer. This demonstration uses a higher concentration of hydrogen peroxide than the home variety, which means you need to wear gloves to protect your hands against an accidental splash or spill, which could cause a burn. Chemistry Hydrogen peroxide is catalytically decomposed into water and oxgen. This is a nice example of an exothermic reaction. The audience will be able to see steam rising from the foam. The overall equation for the elephant toothpaste chemical reaction is: 2 H2O2(aq) → 2 H2O(l) O2(g) The decomposition reaction of the hydrogen peroxide into water and oxygen is catalzyed by the iodide ion. H2O2(aq) I-(aq) → OI-(aq) H2O(l) H2O2(aq) OI-(aq) → I-(aq) H2O(l) O2(g) Dishwashing detergent is added to capture the oxygen and form bubbles. This is an exothermic reaction which may produce steam. Kid-Friendly Version of the Demonstration If you cant obtain 30% hydrogen peroxide or simply want a demonstration that is safe enough for kids to perform, you can perform an easy variation of this demonstration: detergentwarm water3% hydrogen peroxide (the type sold at pharmacies)pack of active yeast (from a grocery store)green food coloring In an erlenmeyer or tree-shaped container, mix together 1/4 cup detergent, 1/2 cup of the 3% hydrogen peroxide and several drops of green food coloring.In a separate container, stir the packet of yeast into a small amount of warm water. Allow 5 minutes for the yeast to activate before proceeding with the demonstration.Perform the demonstration by pouring the yeast mixture into the peroxide and detergent mixture. This reaction does not produce the huge volume of foam of the traditional elephant toothpaste reaction, but all of the chemicals are safe enough for kids to handle. In this reaction, yeast catalyzes the decomposition of hydrogen peroxide into water and oxygen gas: 2H2O2 → 2H2O O2(g) As in the other reaction, the detergent captures the oxygen to form bubbles. Less foam is produced because there is a smaller amount of hydrogen peroxide to decompose. Learn More Red and Green Color Change Christmas DemonstrationElephant Toothpaste VariationsBorax Crystal Snowflake Decoration